Marketing
About
Ben Lobel was the editor of SmallBusiness.co.uk from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.
Finding and selling to customers
How to turn your customers into a community
Finding and selling to customers
Why focusing on your company’s average transaction value is key
Business management
The power of charismatic leadership in a small business
Investing in a franchise
Six steps to franchising your business
Business Ideas & Planning
Registering your business: sole trader or limited company?
Business Technology
Small business cyber security: An essential guide
Employing & managing staff
The key qualities to look for in a candidate’s CV
Employing & managing staff
Can an employee take unpaid leave?
Employing & managing staff