Home » Archives for Ben Lobel » Page 8
Ben Lobel

Ben Lobel

Follow me

Linkedin

About

Ben Lobel was the editor of SmallBusiness.co.uk from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

Marketing

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

Finding and selling to customers

Three tests to measure the strength of your USP

Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.

Business Technology

Why the dark web could be a growing threat to your small business

Criminals are looking for small businesses' data to sell on the dark web. Here, we look at how to be vigilant.

Investing in a franchise

Starting a window cleaning business: A franchise case study

In August 2018 Alan Jarvis and his partner Charlotte became the first franchisees for My Window Cleaner, launching their business in Canterbury to provide a range of services to the local community.

Legal advice

Small claims court: How to recover money owed to your business

If your business is owed money, you may be able to use the small claims court to recover what is owed to you. In this piece, we discuss how.

Business Ideas & Planning

Key factors to consider when launching your business

In this piece, Matt Jonns, CEO of ucreate, discusses his own start-up journey and what other would-be business owners can learn from it.

Accounting

The complex VAT mistakes your business could be making

In this article, we will take a closer look at the most common issues faced by companies relating to VAT.

Tax

HMRC tax investigations: Eight reasons HMRC might audit your business

Here are some of the common triggers associated with HMRC tax investigations, along with how you can reduce the chance of them occurring.

Marketing

How to successfully pitch your business idea

Here, we provide some tips on how to build a punchy investor presentation – and how to condense it into a 30-second elevator pitch.

Blog

How do you get the best hourly rate in the gig economy?

A competitive freelance market can make getting a decent hourly rate difficult. What can be done?

Investing in a franchise

Franchise fees explained for prospective franchisees

The cost of a franchise will include the initial fee and, most likely, some kind of continuing fee. Here, we explain the franchise fees to expect as a new franchisee.

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.