Michelle O’Sullivan is the global customer success director for affiliate marketing platform Awin.


When is the best time to run an affiliate marketing campaign?

Affiliate marketing - promoting your brand through other people's influential websites - is something big brands have been doing for years. Now affiliate marketing is within reach of small businesses


Influencer marketing for small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it


Affiliate marketing – what is it and what can it do for your business?

Not just reserved for large brands - affiliate marketing is the online channel you’re missing out on