Suvish Viswanathan is marketing director of Zoho Europe.

Business Technology

Key ways small businesses can use a CRM system for growth

A heavyweight CRM system for interacting with customers and tracking sales leads used to be only for big companies. No longer. Today, small businesses can scale quickly with professional CRM for SMEs

Business management

How to conduct a customer survey

Customer surveys are a great way to get feedback on how your business is doing and what customers would like. But how do you structure a survey to get the most responses?