Jay T Ripton is a freelance business, technology and marketing writer who’s written for the Guardian, BusinessInsider, and Entrepreneur.com.


Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?

Business Technology

How to use online whiteboards to collaborate

Online whiteboards are going to become ubiquitous when it comes to collaboration, whether it’s for marketing or project management. What is an online whiteboard and how can it help your business?


Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business


The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton


Why email marketing is still crucial in 2021

Jay Ripton explains why, even though social media has exploded over the past decade, email marketing is still worth your time and money


Five email marketing mistakes your start-up is making – and five ways to correct those mistakes

If your email marketing plan failed there could be a variety of reasons why. Here, we run over some common mistakes and how to correct them.