Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Digital transformation: Why the customer is the be all and end all

Steve Rafferty touches on the importance of taking a customer-centric approach to digital transformation.

Finding and selling to customers

Finding and selling to customers

Answer the phone to get those tills ringing this Black Friday

Paying attention to online reviews and utilising a good strategy for managing websites and phones is the best way to maximise sales during Black Friday, says Reuben Singh.

Finding and selling to customers

The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience, and how should you adapt your outreach programme to target different groups?

Finding and selling to customers

Black Friday will prove online shopping isn’t killing the high street

As traditional retailers grapple with the realities of modern marketing, online-only businesses are beginning to venture into the physical world, says Elizabetta Camilleri.

Finding and selling to customers

Why the power of data should not be underestimated

In this piece, we speak to three businesses for a first-hand view of how they use data, and the benefits they enjoy.

Finding and selling to customers

How no-obligation tactics and transparent pricing can improve your sales

In this piece, Julian Betts shares his thoughts on how dropping the hard sell can improve your sales figures in the digital age.

Finding and selling to customers

Establishing a customer-centric company ethos

Here, we look at how to take your business further by harnessing the power of a customer-centric company ethos.

Finding and selling to customers

How your small business can overcome sales objections

Steven Timberlake demystifies the sales process for small business owners and gives some tips on making sales easier to approach.

Finding and selling to customers

Establishing a customer-centric company ethos

Here, we look at how to take your business further by harnessing the power of a customer-centric company ethos.

Finding and selling to customers

How your small business can overcome sales objections

Steven Timberlake demystifies the sales process for small business owners and gives some tips on making sales easier to approach.

Finding and selling to customers

Managing your customer data effectively is important for small businesses

Here, in association with Royal Mail AddressNow Capture, we look at how ensuring that you capture and update customer data effectively can bring a number of important benefits to your business.

Finding and selling to customers

Seven ways to keep customers happy and cash flow healthy

In this piece, in association with Barclaycard, we look at a number of key considerations to take into account when keeping customers content.

Finding and selling to customers

How one small business owner got a government contract

Aingaran Pillai managed to secure a number of government contracts for his open source software consultancy. Here, he gives tips on how to approach the process of doing business with government.

Finding and selling to customers

How to disrupt networking by going offline

Howard Lewis is an advocate of technology-free social interactions. Here, he looks at the best ways to network without a device.

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