Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How to get your pricing right

Consultant Chris Merrington discusses how businesses should approach their pricing structure for optimal results.

Finding and selling to customers

Finding and selling to customers

Top reasons why people leave a business website

Abby Hardoon presents five ways to guarantee you will turn off potential customers from your website offering.

Finding and selling to customers

How to improve the accuracy of your sales forecasting

James Cox explains how inbound marketing can help you forecast sales more scientifically and therefore more accurately.

Finding and selling to customers

How to master the art of upselling

Getting your customer interested in more than what's currently on the table is an important skill to have, says Phil Rothwell.

Finding and selling to customers

How to sell your product in an economic slowdown

Andy Preston gives eight useful tips on improving your company's sales process.

Finding and selling to customers

How to make the best use of video for customer support

Matt Pierce of TechSmith discusses how small businesses can deploy video to enhance customer support initiatives.

Finding and selling to customers

Seven ways business networking is like online dating

Networking guru Rob Brown discusses how the lead generation process when networking bears a close resemblance to that of online dating.

Finding and selling to customers

Selling to large enterprises: What to know as a small business

Bigger companies want to do things on their own terms and this can often mean taking advantage of their small suppliers. Phil Rothwell reveals how a small business can stand its ground in the face of corporate muscle.

Finding and selling to customers

Seven ways business networking is like online dating

Networking guru Rob Brown discusses how the lead generation process when networking bears a close resemblance to that of online dating.

Finding and selling to customers

Selling to large enterprises: What to know as a small business

Bigger companies want to do things on their own terms and this can often mean taking advantage of their small suppliers. Phil Rothwell reveals how a small business can stand its ground in the face of corporate muscle.

Finding and selling to customers

Top small business tips for trading overseas

Tara Kneafsey, SME director at insurer RSA, outlines the key considerations for companies looking to export.

Finding and selling to customers

Change your sales approach: Ask what you can do for your customers

Too many salespeople make excuses and moan about the response rate of prospects, says Shaun Thomson, founder of Sandler Training. Here's why they should turn that attitude on its head.

Finding and selling to customers

How to find out how effective your marketing is

Chloe Thomas explains attribution systems and how they reveal which marketing channel is leading to sales.

Finding and selling to customers

Customer engagement top priority for small businesses this year

Improving direct customer engagement to better customer service is becoming a main focus for many small businesses.

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