Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Margins Matter

Making money is more about having an instinct for buying and selling than coming up with the next killer idea, says Simon Cook, CEO of venture capital firm DFJ Espirit.

Finding and selling to customers

Finding and selling to customers

How to turbocharge your businesses by refocusing your sales strategy

Entrepreneurs tell us how they've turbocharged their businesses by refocusing their sales strategy.

Finding and selling to customers

Why brands matter and how to protect your company’s identity

Without the right brand, Coca-Cola would have been just another fizzy drinks company. Read our guide to find out why brands matter.

Finding and selling to customers

Negotiating on price as a small business owner

As many as one-third of owner-managers say they do not see themselves as natural negotiators, according to a recent survey. But you don't have to go in with all guns blazing to achieve more favourable terms.

Finding and selling to customers

Get the most out of networking

Building relationships with businesses that are complementary to your own means they can pass customers your way and vice versa.

Finding and selling to customers

Small businesses v supermarkets

Whether it's squeezing suppliers or pricing shops out of business, small businesses are fed-up with the bully-boy tactics of the big supermarkets.

Finding and selling to customers

The winning sales pitch

Success in a sales meeting often needs a subtle touch. Here three entrepreneurs give us their top tips on how to close the deal.

Finding and selling to customers

Ascending in rocky times

Not all companies are seeing a drop in sales. Here SmallBusiness.co.uk meets entrepreneurs who are watching their profits climb.

Finding and selling to customers

The winning sales pitch

Success in a sales meeting often needs a subtle touch. Here three entrepreneurs give us their top tips on how to close the deal.

Finding and selling to customers

Ascending in rocky times

Not all companies are seeing a drop in sales. Here SmallBusiness.co.uk meets entrepreneurs who are watching their profits climb.

Finding and selling to customers

Ten tips on retaining customers and keep them coming back

Keeping customers coming back for more isn't always easy. Here are ten top tips on how to retain a loyal consumer base.

Finding and selling to customers

Meeting menaces: The Waffler

More tips from John Cleese, who reveals how to stop a waffler in full flow.

Finding and selling to customers

How to maximise Christmas sales

Analysts are predicting another bleak Christmas on the high street, while online sales continue to grow. Here we speak to entrepreneurs and experts about the best way to maximise Yuletide sales.

Finding and selling to customers

‘Do your research,’ says Peter Jones

Serial entrepreneur and Dragons' Den investor Peter Jones says that many small business owners fall short when it comes to appreciating the importance of research.

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