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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Building a personal brand as a freelancer

Launching as a freelancer and have no idea what to do to build your personal brand? We show you how to be the face of your company

Marketing

Marketing

Protecting your brand during sponsorships, brand partnerships and influencer marketing campaigns

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your business

Marketing

Engage and sell – the ultimate guide to designing impactful marketing emails

If you're thinking of abandoning your marketing emails, simply changing tactics could be worthwhile. Jay Ripton explains more

Marketing

Embedded insurance trends: How to utilise this tool effectively 

In this article, we'll discuss the embedded insurance trends that could make all the difference to your revenue and customer satisfaction

Marketing

5 LinkedIn features to elevate your small business

Marketing expert, Zac Hancox, walks us through five LinkedIn features that will boost your company's pages, visibility and sales

Marketing

Rising Stars by Amazon Ads: Small Businesses, Big Ambitions

Marketing

How to run your Black Friday marketing campaign 

In this article, we’ll offer up some tips, tricks and suggestions to help you run your most successful Black Friday marketing campaign to date

Marketing

Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers

Marketing

How to run your Black Friday marketing campaign 

In this article, we’ll offer up some tips, tricks and suggestions to help you run your most successful Black Friday marketing campaign to date

Marketing

Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Marketing

Direct mail marketing tips

Even in today's digital world, direct mail can still be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Marketing

Marketing planning: Getting your business the exposure it needs

SmallBusiness.co.uk speaks to company owners that focused on a strong marketing push and reveal essential insight into the paths they took to get the message out.

Marketing

Top social media tips for small businesses

Achieving social media success as a small business requires knowledge of the right platforms, a comprehensive strategy, and persistence. Here, we reveal social media tips to help you succeed

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Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world