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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Display sign advertising: How to cut costs

Here, we look at the most cost-effective solutions to make your display sign messages stand out from the crowd.

Marketing

Marketing

Why invest in marketing automation?

Nick Thompson, managing director, DCSL Software, discusses why off-the-shelf marketing automation isn’t always necessarily the answer, and how a custom made solution could be pave the way to success.

Marketing

The John Lewis Effect and what small businesses can learn from it

In this piece, Evelyn Timson, managing director of Aspect, explores how John Lewis started a national TV advertising event and what small businesses can learn from such adroit brand marketing.

Marketing

Five small business tools for online PR on a budget

Here's a guide suggesting five tools that every small business should consider using to boost their PR opportunities.

Marketing

B2B businesses should think smart content

Here, Tom Pepper, director of LinkedIn marketing solutions in the UK, discusses what B2B SMEs should consider following Small Business Saturday.

Marketing

Improving click-through rates: Three psychological approaches

In this piece, Hardik Oza explores three principles of psychology that will dramatically improve your click-through rate.

Marketing

Email verification service: How to choose the best service provider?

If you are in a business where most of the communication is done through emails, then you will know the importance of having a clean mailbox.

Marketing

Ingenious Christmas marketing: Three rules for small businesses

Claire Wilson, content strategy director at Stratton Craig, gives her top three rules on content marketing for small businesses.

Marketing

Email verification service: How to choose the best service provider?

If you are in a business where most of the communication is done through emails, then you will know the importance of having a clean mailbox.

Marketing

Ingenious Christmas marketing: Three rules for small businesses

Claire Wilson, content strategy director at Stratton Craig, gives her top three rules on content marketing for small businesses.

Marketing

Why you need an SEO strategy to succeed in business

There are five key areas which you need to cover in order to improve your SEO. Here, we look at them.

Marketing

The most appealing part of a product’s packaging revealed

What matters most about packaging? According to new research, colour and imagery are the most appealing to consumers.

Marketing

Five reasons why PR is an essential growth tool for a small business

PR can be the most effective and cheapest method in improving your brand’s exposure. Here, we look into this marketing approach.

Marketing

The importance of brand identity

Here, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SMEs.

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Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world