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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Is the art of good research dying?

Here, Guy Washer explores the link between high quality market research and effective content marketing.

Marketing

Marketing

How small businesses should structure a video marketing campaign

A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.

Marketing

Omnichannel: Where digital and physical retail collide

Here, Laith Murad, CMO of Lightspeed, talks about the future of e-commerce and the importance of omnichannel for small businesses in today’s industry.

Marketing

Living with Google: What you can and can’t get removed from search

Business owners need to get to know Google and understand it better, says Simon Wadsworth, managing partner at Igniyte.

Marketing

The benefits of a small digital agency

Here, we present the three key benefits of hiring a small digital agency for your business.

Marketing

The benefits of B2B research for SMEs

Here, we look at why Business to Business (B2B) research is so important for your business.

Marketing

Does research still have a place within content creation?

Guy Washer, managing partner of Sapio Research, shares his top tips to ensure that your market research delivers successful results.

Marketing

Five email marketing mistakes your start-up is making

Here, we look at what small businesses are doing wrong with their email marketing endeavours.

Marketing

Does research still have a place within content creation?

Guy Washer, managing partner of Sapio Research, shares his top tips to ensure that your market research delivers successful results.

Marketing

Five email marketing mistakes your start-up is making

Here, we look at what small businesses are doing wrong with their email marketing endeavours.

Marketing

Marketing and creative agencies: How to find the right fit

What are the signs that an agency may or may not be a good fit for your small business? In this piece, David Morgan, chairman of The Mission, finds out.

Marketing

Which digital content strategy is best for your small business?

Here, Claire Wilson, content strategy director at Stratton Craig, explains which digital content strategy is best for your small business.

Marketing

Affiliate marketing scandals are here to stay

With several high-profile scandals surrounding affiliate marketing, it begs the question whether this form of marketing is fit for purpose.

Marketing

Business lessons learned from the Nestlé Poland Spring crisis

Jennifer Janson, author of The Reputation Playbook and chairman of Six Degrees, explores what we can learn in the aftermath of Nestlé's bottled water crisis.

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