Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Price hikes get the message across

If you are looking to announce a price increase, its important to test the market first with a few customers by telephone or face-to-face, to gauge reaction.

Marketing

How to set up a marketing database

Allocating time and resources to gaining new customers can be a difficult issue for small businesses – purchasing a database for marketing purposes can sometimes be out of the question.

Marketing

How to use your website to win customers

UK, small businesses are being urged to be cleverer with their websites to give themselves a competitive edge.

Marketing

Building your brand

As soon as you start your business, you should be thinking about the brand you are trying to get across to customers. The aim of your brand is to distinguish your product or service from the competition.

Marketing

Using radio as an advertising medium

Rick Hopkins of the Forum of Private Business has sounded a note of caution to small businesses on using radio as an advertising medium.

Marketing

Free SME guide to the power of effective design

Big business knows that there are many commercial advantages to be gained by deploying the right kind of design.

Marketing

Royal Mail provides insight into direct marketing

The Royal Mail has launched a new website service to assist businesses that use Direct Marketing (DM) as an integral part of the their overall marketing strategy.

Marketing

Spamming directive could harm SMEs

Internet marketing may have become an essential plank of many businesses' growth strategies, but it is an activity attracting increasing controversy.

Marketing

Royal Mail provides insight into direct marketing

The Royal Mail has launched a new website service to assist businesses that use Direct Marketing (DM) as an integral part of the their overall marketing strategy.

Marketing

Spamming directive could harm SMEs

Internet marketing may have become an essential plank of many businesses' growth strategies, but it is an activity attracting increasing controversy.

Marketing

Calls go up for independent audit of website ‘hits’

Obtaining independent and accurate information on internet traffic at websites is now one of the biggest concerns for managers at advertising and media companies.