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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

Marketing

Marketing

How to successfully pitch your business idea

Here, we provide some tips on how to build a punchy investor presentation – and how to condense it into a 30-second elevator pitch.

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Marketing

Why an industry event calendar is important for your PR strategy

Here, Simran Ghata-Aura at JournoLink outlines three key business benefits of having an industry event calendar.

Marketing

Top things to consider when organising networking events

Here, we shares some advice on how you can run successful networking events as a small business.

Marketing

How to get press coverage for your business

Small and start-up businesses often feel that getting press coverage is out of their reach - but this is not the case. Here are some tips from SmallBusiness.co.uk and Debbie Leven, director at PR training company Profile Matters, for getting press coverage.

Marketing

How to perform well in local searches without spending any money

In this article, we provide simple tips for businesses owners on how to perform well in local searches and get vital exposure for your company.

Marketing

How to get press coverage for your business

Small and start-up businesses often feel that getting press coverage is out of their reach - but this is not the case. Here are some tips from SmallBusiness.co.uk and Debbie Leven, director at PR training company Profile Matters, for getting press coverage.

Marketing

How to perform well in local searches without spending any money

In this article, we provide simple tips for businesses owners on how to perform well in local searches and get vital exposure for your company.

Marketing

Effective marketing: the traditional alternatives that are still worth considering

Digital marketing dominates nowadays, but don't dismiss the traditional methods. Bryony Thomas of Watertight Marketing explains more.

Marketing

Financial service industries: make sure you get your marketing right

Marketing can be tricky in the financial service industries. Nandik Barbhaiya of FXTM shares five tips to help you succeed.

Marketing

Standing out from the competition: five tips to nail your online branding

When you're making decisions about online branding, it can be tempting to stay safe. Jake Arnos of Vistaprint explains why you shouldn't.

Marketing

How to create a social media strategy as a business leader

Here, Alex Packham of ContentCal explains how you should plan your social media strategy as a business leader.

Recommended Content

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world