Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Amazonian Fear? Don’t go at it alone!

Here, Axway's Shawn Ryan explains how smaller businesses can adapt and disrupt in industries dominated by tech giants to vie for better customer experience.

Finding and selling to customers

Business Technology

How is automation and technology affecting businesses now?

Here, Damian Hennessey, commercial director at Proto Labs, talks us through the need for businesses to take part in the rise of automation.

Marketing

Growing your social media presence as a business owner

Social media is becoming an important instrument not only for brands and corporations, but also for professionals and business owners.

Business Technology

Four worthwhile productivity tools to maximise efficiency

Productivity tools that can make your small business more efficient. Victor Snyder of BossMakers.co explains

Business Technology

Assessing the database needs of research and analysis providers

In order to achieve their business ambitions and stay ahead of the curve, research and analysis firms need to ensure they have a database system that is flexible.

Finding and selling to customers

The time for customer-centric and responsible sales practices is now

Here, Nancy Langer, president and COO of Zafin, highlights the importances of responsible sales practice from UK banks.

Marketing

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Business Technology

Ad-blockers vs mobile

Ad-blocking is an ever-growing feature across devices with only 50 per cent of internet device holders are aware of mobile ad-blocking.

Marketing

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Business Technology

Ad-blockers vs mobile

Ad-blocking is an ever-growing feature across devices with only 50 per cent of internet device holders are aware of mobile ad-blocking.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

Small Business Insurance

Insurance for a wedding and events business

Natalie Lovett, managing director of The Whitewed Directory, discusses how she got policies such as public liability insurance in place for her wedding planning business.

Business Technology