Businesses are not measuring their social media marketing efforts
Businesses are failing to measure their social media marketing efforts regularly, according to new research.
Marketing
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
Businesses are failing to measure their social media marketing efforts regularly, according to new research.
Marketing
Employing & managing staff
Philip Pepper advises how employers can manage risk and ensure workers are fully aware of their obligations when it comes to Christmas staffing.
Business management
Seamus Smith, CEO of SagePay, talks us through some easy steps to capitalising on the busy festive period.
Marketing
With over 60 per cent of UK consumers doing half of their Christmas shopping online, it’s time to knock it up a gear, says Tim Cameron-Kitchen.
Marketing
Colour Graphics talks us through seven easy steps that use offline marketing to boost your presence online.
Marketing
Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.
Export & Import
UK SME’s selling on Amazon are expected to grow their export sales by more than a quarter to over £1.8 billion.
Business Technology
How to make the assessment of Tier 1 personnel performance quick, easy, and transparent? Here, we look at the benefits of an ITSM system.
Export & Import
UK SME’s selling on Amazon are expected to grow their export sales by more than a quarter to over £1.8 billion.
Business Technology
How to make the assessment of Tier 1 personnel performance quick, easy, and transparent? Here, we look at the benefits of an ITSM system.
Employing & managing staff
Here, Daniel Callaghan discusses why the gig economy is a great fit for companies, affording small businesses flexibility in hiring.
Finding and selling to customers
More complex or short-term sales tactics have arisen from the competitiveness of the Software as a Service market. Adam Reynolds explores what this means for businesses and clients.
Employing & managing staff
In this piece, in association with the Federation of Small Businesses (FSB), we look at the case for taking on an apprentice as a small company.
Business Technology
While it's easy to get excited about the new gadgets that the era of the IoT has delivered, we must take a step back and talk about security, Monica Brink argues.
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world