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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

How video is creating efficiencies for small businesses

Matt Pierce explores how companies can use video to support their businesses effectively and efficiently.

Business Technology

Employing & managing staff

Getting the right people on board for a successful team

Robert McHenry, executive chairman of OPP, has learned through experience what it takes to construct a good team around you. Here, he gives some advice.

Marketing

How to create a memorable identity for your brand

Jo Sabin, marketing manager at DesignCrowd.co.uk, discusses the route to establishing a powerful brand identity.

Office & home working

Creating a productive workplace as a small business

Geraint Evans discusses how to make an office space fit for purpose.

Business management

Why mistakes make, not break, businesses

Entrepreneur Mike Odysseas discusses how he made the mistake of only focusing on the bottom line in the early stages of his business.

Business management

How to become friends with your competitors

Building relationships with companies operating in the same sector could provide valuable support and knowledge-sharing opportunities. Ian Cowley explains how.

Employing & managing staff

What incentives can I put in place to boost morale and retain staff?

Our business is picking up, however we still wish to be cautious with pay increases and envisage freezing wages this year. Are there any low-cost incentives that will help us maintain morale and assist with retaining staff?

Finding and selling to customers

Top selling strategies for small businesses

Shaun Thomson gives tips on finalising sales to the inexperienced entrepreneur.

Employing & managing staff

What incentives can I put in place to boost morale and retain staff?

Our business is picking up, however we still wish to be cautious with pay increases and envisage freezing wages this year. Are there any low-cost incentives that will help us maintain morale and assist with retaining staff?

Finding and selling to customers

Top selling strategies for small businesses

Shaun Thomson gives tips on finalising sales to the inexperienced entrepreneur.

Finding and selling to customers

Why discounts are not the answer for a small business

Gideon Lask, founder and CEO of social commerce technology business Buyapowa, explains what’s gone wrong with discounts and the cutting edge alternatives you should be using instead.

Office & home working

A virtual office, but with real benefits

How virtual offices meet the demands of smaller businesses.

Finding and selling to customers

The demise of the account manager – and alternatives for a small business

In this article, sales expert Andy Preston talks about why account management is now dead, and what you and your team need to do to replace it.

Marketing

The shift in SEO practices – and how it affects small businesses

The worlds of SEO, content marketing and PR are learning from each other - and these skills have been instrumental in the ongoing success and development of each sector, says Kath Dawson.

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