Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

‘We’d been wiped off the face of the internet’ – what to do if you lose your domain

Pedram Mershahi, co-founder of Kloris CBD, talks about the struggle of having his domain suspended - find out what to do if you lose your domain

Getting Online

Your 4-step guide to setting up an Instagram business account

In partnership with The UK Domain, we explain the four steps you need to take to set up your Instagram business account

Getting Online

How do I build a website for my small business?

There are various website builders for small businesses. Here are who they are, what they cost and how to get your website up and running

Legal advice

Which job title is right for you?

Your job title should never be based on your own view, and how comfortable you feel being referred to by a certain position

Business Technology

The best CRM system for your micro business

A customer relationship management (CRM) system can really help your micro business to grow. We take a look at key features and platforms.

Business management

Blue Monday and employee morale: moving beyond the gimmick

Blue Monday is often disregarded, but it can be helpful in improving your employees' morale throughout the year.

Employing & managing staff

How to elevate employee engagement levels

Pietro Carmignani, UK country manager at Gympass, provides some simple tips to empower staff and keep them engaged.

Marketing

AI marketing tools for your business

Mull over the pros and cons of AI marketing tools and find out what platforms could work for your small business

Employing & managing staff

How to elevate employee engagement levels

Pietro Carmignani, UK country manager at Gympass, provides some simple tips to empower staff and keep them engaged.

Marketing

AI marketing tools for your business

Mull over the pros and cons of AI marketing tools and find out what platforms could work for your small business

Business Ideas & Planning

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using simple English

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Finding and selling to customers