5 things you should include in your press pack or media kit
Alison Shadrack of Adia PR tells us how to create a press pack or media kit so that you can promote your small business to journalists.
Marketing
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
Alison Shadrack of Adia PR tells us how to create a press pack or media kit so that you can promote your small business to journalists.
Marketing
Employing & managing staff
Glassdoor, the website where staff anonymously review employers, has become the go-to place where prospective employees gauge companies. Jonathan Richards shares 7 fixes to stop your business getting bad reviews
Productivity Zone
SME decision makers need the right tech to maintain productivity and almost 40pc say they would leave if their tools proved inadequate.
Employing & managing staff
Jurgen Klopp and Pep Guardiola, managers of Liverpool and Manchester City football clubs, have plenty to teach us about how to motivate staff.
Business management
Cost, insurance and tax are central to financing a van for your SME. We'll help you decide whether to buy or lease and what else to consider.
Marketing
A business card is not only a physical reminder of a meeting but also the first step in building an effective client relationship.
Business management
Lorely Burt, the Liberal Democrat spokesperson for Women and Small Business, talks to Small Business about the policies the party would like to see.
Productivity Zone
Over one third of companies find it difficult to recruit the right staff, according to latest Federation of Small Business survey
Business management
Lorely Burt, the Liberal Democrat spokesperson for Women and Small Business, talks to Small Business about the policies the party would like to see.
Productivity Zone
Over one third of companies find it difficult to recruit the right staff, according to latest Federation of Small Business survey
Employing & managing staff
Managing remote freelance workers is an increasing challenge for small business owners. Andrew Wray shares 7 tips to get the best out of freelance contractors
Marketing
In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.
Buying and selling a company
In partnership with BusinessesForSale.com, we explore what you need to consider when buying a new business.
Buying and selling a company
Libra, the new Facebook currency, could do away with pricey credit card transaction fees for retailers if Facebook's 2.4bn users worldwide support its push into payments
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world