Category

Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.



Business technology examples: Three small company owners discuss their critical IT

On a tight budget, it's essential to make sure you have the right technology for your business needs, at the right price point. In this piece, we talk to business owners about the tech they brought in and how it helped their company’s fortunes.

Business Technology

Marketing

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

Finding and selling to customers

Three tests to measure the strength of your USP

Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.

Business Technology

Why the dark web could be a growing threat to your small business

Criminals are looking for small businesses' data to sell on the dark web. Here, we look at how to be vigilant.

Legal advice

Small claims court: How to recover money owed to your business

If your business is owed money, you may be able to use the small claims court to recover what is owed to you. In this piece, we discuss how.

Legal advice

What is the legal number of hours employees can have between shifts?

What is the legal number of hours between shifts for workers? Peter Done explains more.

Marketing

How to successfully pitch your business idea

Here, we provide some tips on how to build a punchy investor presentation – and how to condense it into a 30-second elevator pitch.

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

Marketing

How to successfully pitch your business idea

Here, we provide some tips on how to build a punchy investor presentation – and how to condense it into a 30-second elevator pitch.

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

Employing & managing staff

How strategic workforce planning can help you hire better staff

Strategic workforce planning (SWP) can help SMEs hire staff more effectively. Kate Parker of Berwick Talent Solutions goes over the basics.

Legal advice

Providing transport for employees: should you organise their lift home?

Does an employer have to provide transport for employees from the workplace to home when such public transport is not available, late at night for instance?

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Office & home working

Social media problems: how to avoid these five issues in the workplace

Alan Price outlines five key social media problems in the workplace and how to avoid them.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Why you need a business bank account

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Partner content

5 things every small business owner needs to know before starting

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Business management

How to create good cashflow habits

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