Customer Data

Articles and advice on how UK SMEs should manage and use customer data to improve their general business operations and marketing.

Legal advice

GDPR three years on: make sure your small business is compliant

Many small businesses think if they just ignore the EU’s GDPR regulations, they will just go away. Lawyer Chris Cook warns SMEs they face crippling fines if they do nothing

Business management

Customer databases: how to deal with the effects of GDPR

We take a look at how SME customer databases have been affected by GDPR and a few ways to help you adapt to the new rules.

Business Technology

Transparency key to making consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data sharing, but transparency is the key to taking this to the next level.

Business Technology

Five tips to protect your business and customers’ data

Here's how you can go about building a secure reputation among your clients.


How you risk losing customers over data breaches

Consumers put responsibility for protection against data breaches firmly at the hands of the organisations holding their data – and not themselves.

Business Technology

Outdated and incorrect business data misleads UK consumers

Eight in ten consumers encounter incorrect information about a business when searching online, a new study reveals.

Finding and selling to customers

Managing your customer data effectively is important for small businesses

Here, in association with Royal Mail AddressNow Capture, we look at how ensuring that you capture and update customer data effectively can bring a number of important benefits to your business.


Quality of data suffers as consumers are reluctant to disclose personal information 

Customers are deliberately providing the wrong information when asked for personal details, scuppering organisations’ growth plans, research finds.

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.


6 types of business funding for UK tech companies

Here we explore six types of business funding that can help your UK tech company expand and reach its goals.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.