News

Consumers admit to ‘abandoning a basket’ to secure a bigger discount

Consumers are savvier than ever when it comes to seeking discounts online and able to ‘game the system’ to secure the best deals.

News

It’s all about the deal – shoppers search for discounts before buying

New research suggests that customers are reluctant to make a purchase online if they don't have a discount code or voucher to hand.

News

Business owners saving the discounts for Christmas

Christmas is the peak time of the year for retailers to offer discounts and promotion.

Finding and selling to customers

How to make a discount code worth more than just a discount

Here, we look at how discount cards can be a good way of developing a better relationship with your customers.

Marketing

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.