Email marketing

Articles and guides on effective email marketing for UK small businesses. Whether it is newsletters, promotional offers, transactional emails or personalised content, well-managed email marketing campaigns can allow businesses to better reach their audience directly, delivering tailored messages based on recipients’ preferences and behaviours.


A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.


7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use


Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?


Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business


The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton


Why email marketing is still crucial in 2021

Jay Ripton explains why, even though social media has exploded over the past decade, email marketing is still worth your time and money

Getting Online

How to establish an online presence for new businesses

Nearly two million UK small businesses don't have any online presence, costing them over £343bn a year. Here are 5 effective ways to establish your small business on the internet.


Seven ways to get email addresses of your potential customers

If you're like most small-business owners, you need a generous supply of potential customer names and email addresses to effectively market your offerings online.


Five email marketing mistakes your start-up is making

Here, we look at what small businesses are doing wrong with their email marketing endeavours.


Top ten tips to mastering an email marketing campaign

Here, Tom Gottlieb, email marketing team leader at Wix.com, advises us on his top tips for running an email marketing campaign.


Which political party has won the email marketing campaign?

Mailjet analysis of the direct email marketing efforts of political parties exposes how campaign teams are failing to engage voters.


What British businesses are doing right with email marketing

The top 100 retailers who are excelling with email marketing campaigns are identified by dotmailer’s new Hitting the Mark report.

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.


6 types of business funding for UK tech companies

Here we explore six types of business funding that can help your UK tech company expand and reach its goals.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.