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Generation X

Articles on Small Business UK concerning Generation X (usually shortened to just Gen X), the demographic cohort following the Baby Boomers and preceding Millennials.

News

What is the biggest driver of brand loyalty for Generation X?

New research reveals that Generation X use technology just as much as other generations to inform them on their purchases.

News

Generation X workers are as ambitious as their millennial counterparts

More than a third of Generation X workers are seeking university-level education or professional qualification in the next 24 months.

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