Marketing Business

Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Marketing

The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Running a Business

Seven considerations when booking a meeting or conference venue

Aleksandra Lotocka from conference and exhibition centre ExCeL London looks at how any business should tackle organising an event, regardless of size

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Marketing

How best to use video in your business

Here , Andrew Ogden offers ten top tips on how you can use video to help engage your employees.

Marketing

Small company owners say marketing is the weakest part of their business

Business are struggling with many aspects of marketing, from PPC to telesales, finds research.

Marketing

How to market your small hair salon

Here, Rob Straathof looks at the ways in which to generate interest online in a local salon.

Marketing

Your business reputation cannot be bought; it must be earned

Here, we look at how to optimise your presence online and what must be done to earn the reputation you deserve.

Marketing

Why inbound marketing is key to generating leads for SMEs

Here, Heather Baker argues for a cost-effective lead generation strategy for companies on a tight budget.

Marketing

Six marketing skills every business needs

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them.

News

Consumers turn to social media to voice complaints

An increasing number of consumers are turning to social media first to voice complaints, have complicated situations resolved, and even in the case of a crisis, according to a study.

News

More businesses starting up than ever

The number of business start-ups in the UK has reached a record high, according to government figures.

Marketing

How to optimise images for better design SEO

Here, Niall O’Loughlin looks at actionable ways in which you can improve your images and suggests a number of easy-to-use tools available to small business owners.