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Marketing

Guides and advice on effective small business marketing for UK SMEs, covering a range of activities including market research, branding, advertising, and customer engagement.

Marketing

The power of print: How to get your business off the ground

How can you get your message heard above everybody else? Printed marketing materials may be the answer.

News

Half of marketers feel disconnected with the c-suite

Squiz’s annual State of Marketing Technology report reveals the gap between marketers and the rest of the c-suite, as marketers realise they need to do more to communicate the value of martech at a business level.

Marketing

How to achieve first-rate marketing on a start-up budget

Sammy Blindell discusses the low-cost and no-cost marketing strategies that net the most significant results, in the least amount of time.

Marketing

Why small businesses need a streamlined marketing strategy

Here, we look at five pointers to an effective media strategy, that enable SMEs to better combat the challenges facing them in the UK today.

Marketing

How to grow your business awareness without social media

Here, we look at the marketing options outside of social media to raise business awareness.

Marketing

Marketing with credibility

Jonathan Cowan, commercial product manager for Sage UK's small business division, talks about how businesses can effectively communicate a credible message.

Finding and selling to customers

Beyond the freemium model

SmallBusiness.co.uk looks at the basics of moving from a freemium to pay model.

Business management

Father and son

Maurice and Tim Drake started a business back in the 1990s. The company evolved into Flipside Group, a digital advertising and marketing agency.

Blog

The forgotten Christmas bonus

As staff wind down for Christmas, owners worry about lost productivity caused by the month's distractions. However, Christmas can be a great time to get ahead with word of mouth referrals, writes Charlie Lawson, national director of Business Networking International.

News

Now is the ‘ideal time’ for marketing

Consumers will be more open to direct marketing in the current economic climate as they are looking for more information before making a purchase, an expert states.

Finding and selling to customers

How to find your clients

Reader's question: I am very new at this and have just started my own bookkeeping business working from home. I am finding it very hard to find clients. Do you have any advice?

Marketing

Marketing on a budget

What is the difference between the businesses that succeed and the ones that don't? Quite simply, customers.

Recommended Content

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world