The importance of emotion and connection in business storytelling

Storytellers in the business world can engage audiences deeply with the right balance of emotion and key facts.


Why you should use storytelling in your PR strategy

Storytelling can really help customers connect to your business. Simran Ghata-Aura at JournoLink explains how it's done.

Business management

Why storytelling is important for business success

Paul Oberschneider discusses the power of storytelling and creating a vision for constructing a brand, building confidence, and getting funding.


Why telling your business story will boost your brand

In an age where consumers are bombarded with numerical data, Jon Mowat explores the power of storytelling in successful marketing campaigns.

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.


6 types of business funding for UK tech companies

Here we explore six types of business funding that can help your UK tech company expand and reach its goals.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.