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Clive Humby OBE – engaging loyal customers

Clive Humby OBE and his wife Edwina Dunn are the minds behind Tesco’s Clubcard loyalty scheme.

His success stems from the use of data analysis and customer engagement and his talks include how to maximise customer service and CRM, branding and reputation, digital and online business and loyalty marketing. 

Dom Walbanke

Jaeden Harber

Dom Walbanke is a feature writer for Growth Business and Small Business, focused on matters concerning start-ups and scale-ups. He has also been published in the Independent, FourFourTwo magazine and various...

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