Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Business loyalty: Building a strong customer base

It's the small touches that can help to make your customers feel more at home with a personalised experience.

Finding and selling to customers

Finding and selling to customers

Consumers prefer human contact when it comes to customer service

A survey has highlighted the real cost of businesses cutting corners in customer service.

Finding and selling to customers

Why making sales decisions with your gut is a bad idea

Paul Black discusses why relying on your instinct in sales can set you up for a fall.

Finding and selling to customers

Businesses failing in customer service stakes

Poor customer experience is costing UK brands at least £234 billion a year, as customers abandon online purchases in frustration and take their business elsewhere.

Finding and selling to customers

How self-service kiosks are changing customer behaviour

In this piece, we look at the rise of self-service machines and the role they are likely to play in future sales transactions.

Finding and selling to customers

How small businesses can improve customer service

Here are some tips on increasing the level of care for your customers' experience.

Finding and selling to customers

How to make the best of the traditional January sales slump

Darren Fell explores the techniques small businesses can use to make the most of what can be a difficult time of year.

Finding and selling to customers

Put your worries to bed: how technology can help sales professionals sleep easier

Paul Black drills down into the biggest concerns of sales reps and discusses how the right technology can ease the pressure.

Finding and selling to customers

How to make the best of the traditional January sales slump

Darren Fell explores the techniques small businesses can use to make the most of what can be a difficult time of year.

Finding and selling to customers

Put your worries to bed: how technology can help sales professionals sleep easier

Paul Black drills down into the biggest concerns of sales reps and discusses how the right technology can ease the pressure.

Finding and selling to customers

Need to create a loyalty programme? Here are some tips

Loyalty programmes allow you to build a community and achieve customer satisfaction.

Finding and selling to customers

Five ways retailers can beat the Black Friday price war

Severe discounting can crush profit margins, so here's how to approach the upcoming price war at Black Friday and Christmas.

Finding and selling to customers

User experience: The secret weapon for small businesses

Gareth Bull speaks to two company owners on the importance of the service your customers and potential customers experience when browsing your website.

Finding and selling to customers

The importance of customer prioritisation in testing times

Here, we look at why issues of trust mean that businesses need to become more customer-focused than ever.

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