Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How small businesses can repopulate the high street

Focusing on the difficulties faced by major retail businesses means missing the wider picture on how the sector is evolving, argues Ambreen Khasru.

Finding and selling to customers

Finding and selling to customers

Six tips for small businesses to master e-commerce

Here are some best practices for providing excellent customer support to your e-commerce customers.

Finding and selling to customers

Five tips on creating market awareness for your sales cycle

In this article, we provide five pointers for creating market awareness for your sales cycle.

Finding and selling to customers

Five ways to improve conversion rates in Magento

Here, we look at five important ways that you can improve the conversion rate of your Magento site.

Finding and selling to customers

Six tips to master e-commerce customer support

Here, we take a look at how how e-commerce businesses can improve their customer support through utilising omni-channel support, embracing social media and mobile messaging, providing self-service and the use of video.

Finding and selling to customers

How to harness negotiation and boost your sales success

Here, we look at four key tips for harnessing your negotiation skills to secure your sales pipeline.

Finding and selling to customers

Don’t sell to imaginary people – the art of finding your customer

Here, Ian Blackburn, managing director of Hidepark Leather, explores the idea of seeing past audience stereotypes and using data and industry insight to tap into the new trends to improve sales and marketing efforts.

Finding and selling to customers

Examining the benefits of store cards and loyalty programmes

Here's why you should not disregard the benefits of tools like loyalty programmes in your business.

Finding and selling to customers

Don’t sell to imaginary people – the art of finding your customer

Here, Ian Blackburn, managing director of Hidepark Leather, explores the idea of seeing past audience stereotypes and using data and industry insight to tap into the new trends to improve sales and marketing efforts.

Finding and selling to customers

Examining the benefits of store cards and loyalty programmes

Here's why you should not disregard the benefits of tools like loyalty programmes in your business.

Finding and selling to customers

Making e-commerce returns easier for customers

Here, we give a handful of tips to make e-commerce returns easier for customers, and reveal why this is an important consideration.

Finding and selling to customers

Millennials seek innovation when it comes to their shopping experience

Investment in new innovation and technologies, such as AR and VR, will reform and shape the retail world in 2018.

Finding and selling to customers

Future proofing your business – it’s time to listen to your customer

Karen Woodhead, director of marketing for Huthwaite International, reveals how organisations should future proof their businesses to secure the next customer.

Finding and selling to customers

Ghosting: Lack of communication could lose your business customers

UK consumers are four times less likely to repeat-purchase from retailers ghosting them after a sale, research uncovers.

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