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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to utilise social media in your small business

What are the opportunities and risks of the rise in social media marketing for businesses and what are the trends businesses should be exploring?

Marketing

Marketing

Why telling your business story will boost your brand

In an age where consumers are bombarded with numerical data, Jon Mowat explores the power of storytelling in successful marketing campaigns.

Marketing

Here are 9 do’s and don’ts for successful business networking

Ed Molyneux gives his top tips for face-to-face networking, in order to help your business flourish.

Marketing

Three reasons why your marketing team should be attending exhibitions

Here, we look at how exhibitions can be beneficial for your business.

Marketing

How using creative marketing can boost your company profile

In this piece in association with Vistaprint, we look at how a more creative approach to marketing can mean vital exposure for your business.

Marketing

Lessons learnt from Sports Direct’s reputational crisis

In the first of a series on how businesses can manage reputational crises, Jennifer Janson assesses how Sports Direct handled negative media attention and provides top tips for small businesses to avoid making the same mistakes.

Marketing

Five ways to make the most of billboard advertising this Christmas

When thousands of customers take to the streets of Britain to complete their Christmas shopping, the effectiveness of your billboard advertising will be particularly important.

Marketing

Five certain signs you need a marketing consultant

In this piece, we look at the benefits a marketing consultant can bring to your small business.

Marketing

Five ways to make the most of billboard advertising this Christmas

When thousands of customers take to the streets of Britain to complete their Christmas shopping, the effectiveness of your billboard advertising will be particularly important.

Marketing

Five certain signs you need a marketing consultant

In this piece, we look at the benefits a marketing consultant can bring to your small business.

Marketing

Four ways to make a bigger impact with your landing page

Here's how you can jazz up your landing page by following a few small pointers.

Marketing

Five ways to influence fellow professionals using LinkedIn

LinkedIn continues to evolve in providing professionals with a way to market their product or service. Here's how to make the most of the site.

Marketing

Getting the right company logo: How businesses got their message across

Here, we talk to small businesses about their company logo and how their brand is represented through it.

Marketing

Does trade marketing increase sales?

In this article, we look at how a stronger integration with your supplier can result in increased sales.

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Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world