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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Wigan: The town with the plan

Here's how an amusing video worked wonders for marketing the regeneration of the North West town of Wigan.

Marketing

Marketing

The benefits of an integrated professional and personal online presence

Javier Camara discussed why entrepreneurs cannot and shouldn’t separate their personal and professional lives.

Marketing

Eight effective tools to amplify your mobile marketing

Here are eight modern tools that will kickstart your mobile marketing and make your brand stand out in a sea of advertising saturation.

Marketing

Why small businesses need a streamlined marketing strategy

Here, we look at five pointers to an effective media strategy, that enable SMEs to better combat the challenges facing them in the UK today.

Marketing

Three reasons why your business needs better SEO

Marketing

How to utilise social media in your small business

What are the opportunities and risks of the rise in social media marketing for businesses and what are the trends businesses should be exploring?

Marketing

Why telling your business story will boost your brand

In an age where consumers are bombarded with numerical data, Jon Mowat explores the power of storytelling in successful marketing campaigns.

Marketing

Here are 9 do’s and don’ts for successful business networking

Ed Molyneux gives his top tips for face-to-face networking, in order to help your business flourish.

Marketing

Why telling your business story will boost your brand

In an age where consumers are bombarded with numerical data, Jon Mowat explores the power of storytelling in successful marketing campaigns.

Marketing

Here are 9 do’s and don’ts for successful business networking

Ed Molyneux gives his top tips for face-to-face networking, in order to help your business flourish.

Marketing

Three reasons why your marketing team should be attending exhibitions

Here, we look at how exhibitions can be beneficial for your business.

Marketing

How using creative marketing can boost your company profile

In this piece in association with Vistaprint, we look at how a more creative approach to marketing can mean vital exposure for your business.

Marketing

Lessons learnt from Sports Direct’s reputational crisis

In the first of a series on how businesses can manage reputational crises, Jennifer Janson assesses how Sports Direct handled negative media attention and provides top tips for small businesses to avoid making the same mistakes.

Marketing

Five ways to make the most of billboard advertising this Christmas

When thousands of customers take to the streets of Britain to complete their Christmas shopping, the effectiveness of your billboard advertising will be particularly important.

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