Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five ways to influence fellow professionals using LinkedIn

LinkedIn continues to evolve in providing professionals with a way to market their product or service. Here's how to make the most of the site.

Marketing

Getting the right company logo: How businesses got their message across

Here, we talk to small businesses about their company logo and how their brand is represented through it.

Marketing

Does trade marketing increase sales?

In this article, we look at how a stronger integration with your supplier can result in increased sales.

Marketing

Does your company’s logo work in the digital age?

In this piece, Suzanne Vallance discusses the powerful marketing message that a good logo can convey.

Marketing

How to choose a marketing automation tool

In this post, we’ll focus on the entry level and professional marketing automation tools most suitable for small businesses.

Marketing

How to create a profitable small business blog

In this piece, we look at the steps to take to ensure your small business blog accomplishes big things for your company.

Marketing

Top affiliate programmes in three popular affiliate niches

Here, we talk about the most important considerations for your business when starting in affiliate marketing.

Marketing

Affiliate marketing: Eight top tips for partnering with publishers

Here, we outline the benefits of affiliate marketing and how it can help small businesses with exposure.

Marketing

Top affiliate programmes in three popular affiliate niches

Here, we talk about the most important considerations for your business when starting in affiliate marketing.

Marketing

Affiliate marketing: Eight top tips for partnering with publishers

Here, we outline the benefits of affiliate marketing and how it can help small businesses with exposure.

Marketing

How vouchers revolutionise the world of online shopping

Looking for the best price in today's market can often mean turning to vouchers, as we reveal in this piece.

Marketing

How networking can contribute to marketing success

In this piece, in association with Vistaprint, we look at the effectiveness of trade fairs and the power of networking for marketing your small company.

Marketing