Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why small businesses should be mindful of timing when sending marketing emails

Marketers should avoid sending emails in the early hours in an attempt to top inboxes for the following morning, a study suggests.

Marketing

Using the internet to attract new clients

Entrepreneur Nicola Bird talks about taking your business to a virtual audience.

Marketing

That special something: Why promotional products work for small businesses

Marketing can sometimes be a hard beast to crack, regardless of which industry you work in and especially for small businesses. So where do promotional items fit in to the marketing mix of a digital world?

Marketing

The importance of promoting yourself as a small business: SEO

Rebecca Scully, managing director of PR agency Smarts, discusses how changes in SEO mean businesses should be more scrupulous than ever in their online ranking efforts.

Marketing

A guide to networking for a small business owner

Mark Asquith, co-owner and marketing director at DMSQD, gives insight into how to make the most of networking opportunities.

Marketing

How will social media attract more traffic to my website?

Having a presence on social media websites will help to increase brand awareness, which will help you to reach new customers that might not have found your products/services previously.

Marketing

Know your market

Researching your marketplace is key to helping you set up your business.

Marketing

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Marketing

Know your market

Researching your marketplace is key to helping you set up your business.

Marketing

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Marketing

How to run an effective online advertising campaign

Sean Riley, CEO of global ad marketplace Ad Dynamo, discusses the steps to follow to achieve results when advertising online.

Marketing

Looking after the SEO

Andreas Voniatis started SEO consultancy Alchemy Viral in 2010 and is now expecting to turn over £900,000 in 2012.

Marketing

Marketing with credibility

Jonathan Cowan, commercial product manager for Sage UK's small business division, talks about how businesses can effectively communicate a credible message.

Marketing