Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How will social media attract more traffic to my website?

Having a presence on social media websites will help to increase brand awareness, which will help you to reach new customers that might not have found your products/services previously.

Marketing

Marketing

Know your market

Researching your marketplace is key to helping you set up your business.

Marketing

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Marketing

How to run an effective online advertising campaign

Sean Riley, CEO of global ad marketplace Ad Dynamo, discusses the steps to follow to achieve results when advertising online.

Marketing

Looking after the SEO

Andreas Voniatis started SEO consultancy Alchemy Viral in 2010 and is now expecting to turn over £900,000 in 2012.

Marketing

Marketing with credibility

Jonathan Cowan, commercial product manager for Sage UK's small business division, talks about how businesses can effectively communicate a credible message.

Marketing

5 Ways to market your small business 

Developments in technology and the popularity of social media have bought many opportunities to small businesses, especially in terms of marketing.

Marketing

Can a small business do its own PR?

PR can be a daunting prospect for small businesses, but it is possible to manage your own campaign. Kate Warwick, director at agency PR Savvy, explains how.

Marketing

5 Ways to market your small business 

Developments in technology and the popularity of social media have bought many opportunities to small businesses, especially in terms of marketing.

Marketing

Can a small business do its own PR?

PR can be a daunting prospect for small businesses, but it is possible to manage your own campaign. Kate Warwick, director at agency PR Savvy, explains how.

Marketing

Optimising Twitter for business

In this age of 24/7 communication, your consumers are not only people who buy your product or services, but are vital to your online presence and valued members of your marketing team.

Marketing

The benefits of direct marketing

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.

Marketing

The benefits of video marketing

SmallBusiness.co.uk looks at how creating videos can convey an impactful company message.

Marketing

Ethical SEO

Mark Blackhurst started SEO Next from a bedroom in 2009 and now turns over £1 million.

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world