Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? Here are some digital marketing tips.
Marketing
Marketing
Alison Shadrack of Adia PR tells us how to create a press pack or media kit so that you can promote your small business to journalists.
Marketing
A business card is not only a physical reminder of a meeting but also the first step in building an effective client relationship.
Marketing
In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.
Marketing
Take on these nine tips to maximise the readership, revenue and visibility of your small business blog posts.
Marketing
BBC Apprentice winner Mark Wright offers small businesses six ways to get results from their digital marketing.
Marketing
Blogs make up part of a new era of Internet growth and if done well can be essential to any marketing or PR strategy. Read this guide to business blogging and its benefits from SmallBusiness.co.uk and Hayden Allen-Vercoe from Orbital Media.
Marketing
Simran Ghata-Aura, media relations officer at Journolink, reveals eight ways to generate PR for your business.
Marketing
Blogs make up part of a new era of Internet growth and if done well can be essential to any marketing or PR strategy. Read this guide to business blogging and its benefits from SmallBusiness.co.uk and Hayden Allen-Vercoe from Orbital Media.
Marketing
Simran Ghata-Aura, media relations officer at Journolink, reveals eight ways to generate PR for your business.
Marketing
Here, Sarah Lee, Founder of PingGo, highlights the benefits of compiling a solid PR plan for your small business.
Marketing
Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.
Marketing
You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.
Marketing
Live social streaming is fast becoming one of the most effective digital marketing tools. Automating your live social feeds can turbocharge engagement
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world