Looking at predictive Customer Lifetime Value in B2B
For B2B companies, predicting the wrong LTV may be loss making. Here's how to stay on a safer side of forecasting future value of a relationship.
Finding and selling to customers
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
For B2B companies, predicting the wrong LTV may be loss making. Here's how to stay on a safer side of forecasting future value of a relationship.
Finding and selling to customers
Employing & managing staff
Candidates and recruiters are willing to make each other wait for weeks over their job decisions, a new study reveals.
Business Technology
Here, we look at seven emerging security threats for small business owners to watch out for next year.
Marketing
Simon Wadsworth discusses what small businesses can do to protect themselves while still making the most of the marketing opportunities offered by a strong online presence.
Finding and selling to customers
Here, three small companies reveal their preparations for what could be the biggest retail day of the year.
Employing & managing staff
Here, Kate Palmer offers advice on getting internet policies in place and dealing with employees that may have called in sick for Black Friday.
Business management
Here, we look at some international business views from the UK200Group Annual Conference on the UK's decision to leave the EU.
Marketing
Here, we look at the merits of targeting PPC for your small business marketing before trying to tackle the riddle of SEO.
Business management
Here, we look at some international business views from the UK200Group Annual Conference on the UK's decision to leave the EU.
Marketing
Here, we look at the merits of targeting PPC for your small business marketing before trying to tackle the riddle of SEO.
Export & Import
With peak shopping season just around the corner, retailers must recognise and adapt to the rapid changes we are seeing in logistics, argues Matthew Robertson.
Marketing
Half of small businesses aren’t using social media, despite consumer engagement opportunities online, a new study finds.
Employing & managing staff
Small businesses are struggling to appeal to senior level executives who see larger companies as the smarter choice, a new study finds.
Marketing
Katie Price, director of RAL Display, talks us through the top tips for making you stand out at an exhibition.
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world