Five simple tips to merge your offline and online marketing strategies
It needn't be a competition between your business' online and offline marketing strategy – merging both can produce the best result.
Marketing
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
It needn't be a competition between your business' online and offline marketing strategy – merging both can produce the best result.
Marketing
Marketing
We run you through the essentials of how to start a small business podcast, talking to three entrepreneurs about what they've learned.
Finding and selling to customers
New research from Paymentsense shows people plan to spend less on luxuries and buy more ethically in 2019. What should small businesses do?
Business management
Energy prices are expected to soar when the UK leaves the EU on March 29, 2019. The UK relies on energy imported from Europe – increased costs may push up energy bills for businesses across UK. Switching to longer – fixed-term – energy rates recommended to avoid the worst of any possible post-Brexit energy price hikes.
Business management
Shareholder agreements are essential for any growing business. Phil Mitchell explains why so are so important and how to go about setting one up
Employing & managing staff
Modern employee benefits terms can be confusing. Steve Edgell outlines some that employers could offer.
International Business
Going abroad on business? Ensure you know the local etiquette if you're heading to Japan, Dubai, Australia, Mexico, China, Thailand or India.
Buying and selling a company
When looking to sell a business, preparation is key and needs proper planning. Jo Thornley offers some advice.
International Business
Going abroad on business? Ensure you know the local etiquette if you're heading to Japan, Dubai, Australia, Mexico, China, Thailand or India.
Buying and selling a company
When looking to sell a business, preparation is key and needs proper planning. Jo Thornley offers some advice.
Running a Business
Small Business figures answer questions on their business success to date: founders of BusinessesForSale.com explain how they set up their online business.
Office & home working
Here, Neil Atkinson explores the prospect of working practices changing beyond recognition over the next few decades.
Finding and selling to customers
Whether you’ve done it before or it’s your first venture, there has never been a better time to explore the money-making potential of e-commerce, says Patrick Foster.
Business management
If you want to become the go-to person in your industry, author and speaker Warren Cass explains what you need to do.
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world