How to use your personal brand to boost your business
The way that businesses interact with customers has changed, with more focus on the people behind the brand. BusinessofBrand's Linzi Boyd explains how your company can adapt.
Marketing
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
The way that businesses interact with customers has changed, with more focus on the people behind the brand. BusinessofBrand's Linzi Boyd explains how your company can adapt.
Marketing
Business Technology
In this piece, we give advice on what cryptojacking is and how your business can fight back.
Business Technology
We chat to Christal Bemont and Dafydd Llewellyn of SAP Concur about growing access to technology and how SMEs are shaping the business world.
Business Technology
Here, Simran Ghata-Aura of JournoLink explains why good use of social media is essential for your PR strategy.
Legal advice
Here, we look at the new regulations regarding the secure collection, storage and usage of personal information for your small business.
Employing & managing staff
Sophie Ainsworth, founder of RAiISE, explains how employers can help staff with invisible illnesses to feel more supported in the workplace.
Office & home working
There's now another option for freelancers when working away from home. Here, we talk to AndCo's founder and try out the platform ourselves.
Office & home working
Are the days of a ‘job for life’ long gone? Here, we examine the recent rise of the gig economy and its impact on modern working practices.
Office & home working
There's now another option for freelancers when working away from home. Here, we talk to AndCo's founder and try out the platform ourselves.
Office & home working
Are the days of a ‘job for life’ long gone? Here, we examine the recent rise of the gig economy and its impact on modern working practices.
Finding and selling to customers
We explore the causes of customer churn and speak to three entrepreneurs about their experiences of losing customers and how they dealt with it.
Business management
We take a look at how SME customer databases have been affected by GDPR and a few ways to help you adapt to the new rules.
Employing & managing staff
Do you run a company with your spouse, siblings or children? We explore how to maintain a balance between business and family.
Employing & managing staff
With the help of Jane Crosby, Peter Done answers a reader questioning whether they can insist that an employee has their photo taken for a new HR system. If not, can they go down the disciplinary route?
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world