Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Why roller banners are an essential marketing tool

Here, we learn why roll-up banners are an essential marketing tool for small businesses.

Marketing

Business management

What can SMEs learn from the Premier League Transfer Deadline Day

Transfer Deadline Day often generates headlines for the wrong reasons, with player deals still reliant on archaic office processes. Adobe urges UK businesses to learn lessons from the deadline.

Marketing

Why social media should be your business’ top priority in 2018

Only half of small businesses use social media as part of their marketing strategy, according to new research. We take a look at how SMEs can use the power of social media.

Marketing

Precision marketing: How to maximise revenue through relevance

Brie Read, CEO of Force Ten Digital, discusses the changing attitudes to Facebook advertising and what it means for the small business landscape.

Employing & managing staff

Why do employees lie when they are sick?

Here, Dr Mark Winwood, director of psychological services for AXA PPP healthcare, discusses why employees might not be truthful about how sick they are.

Business Technology

How to strengthen the weakest link in your cyber security chain

Here, Richard Walters of CensorNet offers practical advice for small businesses on how they can mitigate the cyber threats they face.

Finding and selling to customers

Millennials seek innovation when it comes to their shopping experience

Investment in new innovation and technologies, such as AR and VR, will reform and shape the retail world in 2018.

Business management

Carillion crisis proves that SMEs are on a knife edge

Here, Graham Toy, CEO of the National Association of Commercial Finance Brokers, explores how the Carillion crisis could spell disaster for British SMEs.

Finding and selling to customers

Millennials seek innovation when it comes to their shopping experience

Investment in new innovation and technologies, such as AR and VR, will reform and shape the retail world in 2018.

Business management

Carillion crisis proves that SMEs are on a knife edge

Here, Graham Toy, CEO of the National Association of Commercial Finance Brokers, explores how the Carillion crisis could spell disaster for British SMEs.

Finding and selling to customers

Future proofing your business – it’s time to listen to your customer

Karen Woodhead, director of marketing for Huthwaite International, reveals how organisations should future proof their businesses to secure the next customer.

Office & home working

4 advantages of outsourcing your customer calls

There are so many responsibilities that come with owning a business. Being able to take a business from startup to success will be a bit difficult, but worth the effort that is put in.

Business management