Reputation management

Articles and guides on reputation management strategies for small businesses to help safeguard and strengthen the perception and image of organisations and their brands in the eyes of the public, customers, stakeholders, and the online community.

Advice

Safeguarding the online reputation of your small business

A single negative event can ruin your company's reputation. Here's how to protect your brand's image online.

Business management

Unfair online criticism: Managing your brand reputation

Tom Lingard discusses the measures you can take to deal with unfair comments about your business online.

Business management

A small business guide to reputation management

A company's online reputation can take a long time to build up, but can be destroyed more or less instantly. Jasper Martens discusses how a business can properly represent itself on the internet.