Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Is print advertisement for small businesses dead?

With the surge in consumer demand for communication and advertising online, does this spell the death of print advertising?

Marketing

Marketing

Tips for using images on social media to promote your small business

Social media can be an extremely powerful tool for small businesses to get access to their audience, here is how you can use images to boost exposure.

Marketing

Why data is the key ingredient to operations, loyalty and marketing

In this piece, Raj Sond reveals why data carries a transformative power for small businesses.

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Marketing

Game-changing Instagram tips for small businesses

Here, Kay Brown presents six key steps for businesses looking to generate results from Instagram.

Marketing

SMEs missing out on sales through post-checkout, apps and email

Small businesses are still not utilising online outlets to communicate with customers, missing out on vital sales.

Marketing

The early-stage marketing challenges of a disruptive online business

Andrew Needham discusses how the marketing strategies for his online meeting space booking platform developed with time.

Marketing

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

Marketing

The early-stage marketing challenges of a disruptive online business

Andrew Needham discusses how the marketing strategies for his online meeting space booking platform developed with time.

Marketing

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Marketing

Innovative advertising tips for small business owners

So, here are some creative ideas that you can try to advertise your small business in the UK.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Why you need a business bank account

HSBC - Advertising feature

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Business management

How to create good cashflow habits

HSBC - Advertising feature