Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

The power of print: How to get your business off the ground

How can you get your message heard above everybody else? Printed marketing materials may be the answer.

Marketing

Google’s mobile-first index: Seven myths dispelled

Here, we look at the most common myths heard around Google’s move to a mobile-first index, and address each in turn.

Business Technology

Five of the best tools for digital marketing

In this article, Otto Peura describes five of what he considers to be some of the best tools to help your digital marketing.

Marketing

How to make the right connection for marketing success

In this piece in association with Vistaprint, SmallBusiness.co.uk looks at the many ways for small business owners to make a connection with the contacts that matter, from networking events to approaching other companies in your industry.

Marketing

How to use sensory marketing to increase sales in retail

Engaging your customers five senses through sensory marketing could improve your retail profit.

Marketing

A step-by-step guide to starting a WordPress blog

This comprehensive guide will help you create a WordPress blog without any technical expertise.

Marketing

Seven content types that will optimise your conversion rate

These content types are all things you've seen before, but have you ever thought about how you could leverage them for your own marketing campaigns?

Marketing

Eleven steps to SMS marketing success for small business

Here, we explore how SMS marketing and mobile audience targeting can benefit small businesses.

Marketing

Seven content types that will optimise your conversion rate

These content types are all things you've seen before, but have you ever thought about how you could leverage them for your own marketing campaigns?

Marketing

Eleven steps to SMS marketing success for small business

Here, we explore how SMS marketing and mobile audience targeting can benefit small businesses.

Marketing

Lessons learned from… Uber’s #deleteuber crisis

In the latest in our monthly series ‘Lessons Learned’, Jennifer Janson looks at what businesses can learn from when Uber got political.

Marketing

How to structure a perfect SEO optimised page

Here, we break down what small business owners should know for optimal search engine optimisation.

Marketing

How to make trade shows work for your small business

In this piece in association with Vistaprint, SmallBusiness.co.uk talks to companies about the value they obtained from attending exhibitions and trade shows.

Marketing