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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to create an awesome logo for your brand

In this article we’ll tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing.

Marketing

Marketing

Lessons learned from Snap’s reputation crisis

Here, Jennifer Janson looks at how the claims of a dismissed employee threatened the reputation of a camera company, and what small business owners can take away from the episode.

Marketing

Managing social media in 2017: Moving beyond the static

At present even brands with huge followings on social are failing to get the engagement they would have hoped for. Here's how to do it right.

Marketing

How to get more from your digital strategy

Ben Garry explains how you can make this year your most effective marketing year yet and how technological changes will affect your business in the months to come.

Marketing

The value of corporate awards for small businesses

Here, Richard Ellis looks at the importance of employee awards and companies celebrating the achievements of their staff and departmental teams.

Marketing

Current trends in marketing and how they can benefit your small business

Chelsey Abrahams explores the holy trinity of PR, social media and content marketing as key methods of bringing exposure to your business.

Marketing

What content should your small business be creating?

Here, Darren Clare looks at five types of content that, as a small business, you can easily create and distribute to help your marketing efforts.

Marketing

How to nail conference season as a small business

Here, Ofri Ben Porat provides some top tips to nail the conference calendar and grow your small business in 2017.

Marketing

What content should your small business be creating?

Here, Darren Clare looks at five types of content that, as a small business, you can easily create and distribute to help your marketing efforts.

Marketing

How to nail conference season as a small business

Here, Ofri Ben Porat provides some top tips to nail the conference calendar and grow your small business in 2017.

Marketing

Lessons learned from New Balance’s political crisis

In the latest in our monthly series looking at how to handle reputational crises, Jennifer Janson discusses what can be learned from American shoe manufacturer New Balance and its pro-Trump outburst.

Marketing

How to achieve first-rate marketing on a start-up budget

Sammy Blindell discusses the low-cost and no-cost marketing strategies that net the most significant results, in the least amount of time.

Marketing

How an underwear company discovered its market’s needs

In this piece, Dr. Mark Davey discusses how key research among friends and family influenced an about-turn for the positioning of his underwear company.

Marketing

Small business tips for tracking your online reputation

Business owners can address the challenge of reputation management by employing brand monitoring tools. Here, Yana Yelina reviews some of them.

Recommended Content

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world